I'm busy working on my blog posts. Watch this space!

Please reload

Follow Us

In the end, a small business has limited resources, it can't guard against every possible thing that could go wrong. Thankfully, a good back-up solution could mean the difference between paying a ransom or losing your data.

It is critical that a small business owners ba...

When it comes to preventing ransom-ware individual employees are another point of weakness.

Employees need to be educated about their role in privacy and security. They should be encouraged to think before they act and trained to be wary of communications imploring them...

Arm yourself with the right (Business) tools. Business Tools will connect you with your customers quicker than ever before. This free feature provides business insights, so that you can really understand what's working for your current and prospective customers, or wha...

The "endpoints" the devices used to access the central business server or network, are the easiest and fastest way to infiltrate and paralyse a small business.

Security measures need to protect endpoint devices and their data, and its clear legacy solutions just aren't...

A brand promise is a commitment a company makes to those who interact with it. This isn't necessarily a description of its products, but a definition of what the company stands for.

By way of an example: ZipBooks (zipbooks.com) is an accounting software and online invoi...

Post the right thing for your audience.  The most successful brands on platform share images that tell a story and create an emotional connection with their community, while staying native to the look and feel of the Instagram feed.

Simple yet powerful images often have...

Data is a small business's lifeline. Not only is it essential to innovation, competitiveness and improving the customer experience, it is integral in the day-to-day functioning of any organisation. When this data is compromised, the consequences for a small business ca...

Keep in mind the fact that 81 per cent of shoppers research online before making their purchase. They use search engines to do this research, or by simply reading product reviews.

A fresh online presence, be it your website or social media channels, can send out positiv...

Branding entails more than "just the visuals": it includes every face of your operation, from customer support to your website and social-media presence, and beyond. That being said, though, your logotype and visual identity are typically the most direct connection a p...

With over seven million monthly active Instagram users on the platform in Australia, there is a real opportunity for businesses of all sizes to tap into this engaged community, create authentic customer relationships and turn their passion into a business.

Additionally,...