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August 30, 2017

Say it in 30 seconds or don't say it all.

From a chance encounter with an investor to a curious customer, always be ready to pitch your business. State your mission, service and goals in a clear and concise manner. Fit the pitch to the person. Less is always more.

August 28, 2017

Avoiding deeply meaningful connections.

Ultimately, the human experience is about connecting with other people. Connection is what provides value and meaning to our lives. We're wired for it and research proves just that.

People with strong social ties were found to be h...

August 25, 2017

Define your market.

You’ve heard this before. It’s one of the most common mistakes that entrepreneurs make. Go with something that makes sense for your scope. If you’re a small startup and still a student, staying local or targeting fellow students might be the best dir...

August 25, 2017

Workspace is excited to be hosting this fantastic event for Social Enterprises with Regional Development Victoria and the City of Greater Bendigo.

This workshop will be facilitated by SkysDesign, a Victorian social enterprise that specialises in working with social ente...

August 23, 2017

Know what you do. Do what you know.

Don't start a business simply because it seems sexy or boasts large hypothetical profit margins and returns. Do what you love. Businesses built around your strengths and talents will have a greater chance of success. It's not only imp...

August 21, 2017

Self-defeating self-talk.

“If you are like most people, you know your inner critic all too well. It is the voice in your head that judges you, doubts you, belittles you, and constantly tells you that you are not good enough.

Even if that voice in the back of your head is...

August 18, 2017


You will fail. That is part of the game. Your failures are most likely to lead to success if you get involved with something you believe in. Starting a business just for its own sake will leave you directionless, burned out and ultimately, back where you starte...

August 16, 2017

Focus. Focus. Focus.

Many first-time entrepreneurs feel the need to jump at every "opportunity" they come across. Opportunities are often wolves in sheep's clothing. Avoid getting side-tracked. Juggling multiple ventures will spread you thin and limit both your effectiv...

August 14, 2017

Workspace Castlemaine welcomes William Argus and his specialised skills in lighting and projection.

William Argus from Kyneton Further Education describes his business as event lighting and projection mapping. 

William’s typical customers are Corporate Events and Music F...

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