The beginning of any venture can be exhilarating, frustrating, liberating and terrifying all at once. Remember, although younger generations can be more tech-savvy than those who have been in business for years, there are still basic principles that a...
There, I said it. No one will invest in you. If you need large sums of capital to launch your venture, go back to the drawing board. Find a starting point instead of an end point. Scale down pricey plans and grandiose expenditures. Simplify t...
Every presenter that stands up in front of an audience wants to be understood. But when your audience is equipped to learn best in distinctly different ways, how do you make sure that you get your message across to everyone in the room?
Traditional and online press relations can yield coverage that has longer shelf life and costs less than advertising. Think about what makes your product new, interesting, and relevant. Then, talk to the media about it. You might get great reviews, men...
No business book or business plan can predict the future or fully prepare you to become a successful entrepreneur. There is no such thing as the perfect plan. There is no perfect road or one less traveled. Never jump right into a new business without a...
Is fear stopping you from getting a better job, having a good relationship? Has fear stopped you from doing and having any number of things that would make your life happier?
We’ll do everything in our power to avoid this fear of “what if.” But, when we refuse to f...
Young people are always eager to jump online, and that’s not a bad thing. But it is important to think carefully before plastering marketing materials on the Internet. Social media is obviously a powerful tool. Focusing it on...
Forget about fancy offices, fast cars and fat expense accounts. Your wallet is your company's life-blood. Practice and perfect the art of being frugal. Watch every dollar and triple-check every expense. Maintain a low overhead and manage your cash f...
It’s common for us to become fixated on what we don’t have. We don't slow down to take stock of what we do have. Pause and appreciate everything that you’re thankful for. I do this by writing what I’m grateful for every evening. But, don’t just take m...
This advice applies to yourself, your employees and your customers. Be honest about what you can commit to your business. It doesn’t do any good to over-extend yourself when in truth; you don’t have the cash or the hours to commit to a project. Be honest abou...
