Establishing a Business on Instagram - Tip 2

Post the right thing for your audience. The most successful brands on platform share images that tell a story and create an emotional connection with their community, while staying native to the look and feel of the Instagram feed.

Simple yet powerful images often have the best impact. That means businesses don't have to invest time and money on a photo shoot or production.

Many SME's can build value with simple, low-cost, non-traditional approaches. Some easy ideas to remember when creating a post are to:

• showcase your brand's passion - take people along the journey of your product and show "behind the scenes" images and content through Instagram stories

• keep your content fresh by exploring the different visual storytelling formats such as Boomerang and Hyperlapse - with video content on Instagram growing, engage people within the first few seconds!

• engage with your community through comments and positive conversation.