A brand promise is a commitment a company makes to those who interact with it. This isn't necessarily a description of its products, but a definition of what the company stands for. By way of an example: ZipBooks (zipbooks.com) is an accounting software and online invoicing platform. Their brand promise is being easier, quicker, and user-friendly. To help them deliver on this message, they've designed a high-converting homepage to capture the attention and interest of potenti

Wishing to take your business to the next level and create an online presence then this workshop is perfect for you. BOOK NOW

Post the right thing for your audience. The most successful brands on platform share images that tell a story and create an emotional connection with their community, while staying native to the look and feel of the Instagram feed. Simple yet powerful images often have the best impact. That means businesses don't have to invest time and money on a photo shoot or production. Many SME's can build value with simple, low-cost, non-traditional approaches. Some easy ideas to remem

­ Workspace is pleased to be presenting a new workshop of doing business in a digital world during the Small Business Festival month of August. Do you feel excited but uncertain about how to take your business online? Take the guess work out of finding the right support with this introductory workshop led by a digital expert with real-life small business experience. Using practical exercises and real-life examples you will learn to make informed decisions about the right tool

Data is a small business's lifeline. Not only is it essential to innovation, competitiveness and improving the customer experience, it is integral in the day-to-day functioning of any organisation. When this data is compromised, the consequences for a small business can be catastrophic. These consequences are amplified when ransom-ware attack enters the game. In the past, cyber attacks on small businesses mostly took the form of software viruses that set out to steal your cre

Keep in mind the fact that 81 per cent of shoppers research online before making their purchase. They use search engines to do this research, or by simply reading product reviews. A fresh online presence, be it your website or social media channels, can send out positive messages about your business. The opposite can also be true: a Facebook page with the last update circa 2013 won't help. To be safe, don't rush for daily or weekly updates if they don't resonate with your aud

Workspace in conjunction with Small Business Victoria is pleased to present Lydia Lassila at the Small Business Festival Roadshow When: Wednesday 2nd August 2017 Where: Ulumbarra Theatre, 10 Goal Road, Bendigo Cost: Early Bird $48 Full Price $60 BOOK NOW

Tip number one for establishing your Business on Instagram is set up a business account. Set up a business specific profile for your brand. By separating your accounts into personal and business it allows users to keep their personal interests separate to their professional. Nobody want to see a selfie on a brand page! When creating a business account we recommend keeping a consistent photo and name for the account, streamlining structure or branding across other platforms su

Workspace Castlemaine welcomes Brigit Haylock who adds to the artistic dynamics of the centre. Theatrical performance development including writing, devising, play reading, rehearsal, production, writing and acting workshops is how Bridget describes what she does. With Bridget’s extensive network, her expertise as an actor, writer, academic in all aspects of theatre performance and production and teaching creative writing and acting she provides a one stop shop for anyone int

Branding entails more than "just the visuals": it includes every face of your operation, from customer support to your website and social-media presence, and beyond. That being said, though, your logotype and visual identity are typically the most direct connection a potential customer will make with your business. Make sure you put your best foot forward: a basic identity system consists of the elements such as logotype, colours, patterns and fonts, which help to create a co