Tip number one for establishing your Business on Instagram is set up a business account. Set up a business specific profile for your brand. By separating your accounts into personal and business it allows users to keep their personal interests separate to their professional. Nobody want to see a selfie on a brand page!
When creating a business account we recommend keeping a consistent photo and name for the account, streamlining structure or branding across other platforms such as the consumer facing website. This makes it easy for users to recognise your brand profile.
Make sure your bio is catchy, interesting and able to hook people right away. Including a link in the bio section back to the brand website, or e-commerce platform, directly connects people to the point of sale and creates a call-to-action.
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