Publish great content Content marketing, if done with care, is a highly effective tactic that doesn't require a huge budget. Not only does this serve to demonstrate your authority, expertise, and genuine desire to benefit your audience; but also, Google prioritises high-quality content that best answers the questions its users are asking. So it makes your website more visible on Google and brings in more free traffic. Think writing isn't your strong point? Remember, good cont

Turn employees into brand ambassadors For many small businesses, word of mouth is an important marketing strategy to boost sales. Research shows that customers are more likely to buy a product or service if they get to know about it from strangers; so imagine the effect of friend or family referrals. By treating your employees well and encouraging them to become brand ambassadors, you can tap into the incredible potential of their networks. Your employees have genuine interes

Start a blog One great way to make content a regular part of your marketing efforts is to start a blog. Small businesses use blogging to drive traffic to their website, increase user engagement, improve their online visibility, and strengthen their overall SEO. It’s a completely free way to promote your small business online, through tales about your business and useful information your potential clients are seeking out. Blog posts don’t have to be long and complex—speak in s

Apply for business awards Most industries have business awards you can win, providing you with an online badge you can place on your website. Badges like these can boost credibility, and as a result, increase sales. Here are some tips on how to market an award and make the most of it.

6. Consider using a debt collecting agency as a last resort If you still haven't been paid – consider using a debt collecting agency to collect the outstanding money from your customer. It's useful to check a list of fair debt collection practices, developed by Consumer Affairs, and the Australian Competition and Consumer Commission (ACCC) so you understand the boundaries of debt collection.

Develop an Email marketing plan Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. And though email marketing isn't new, it's still one of—if not the—most reliable ways to achieve a strong return on your marketing investment. Here’s how to ensure that: Put thought and creativity into your subject lines. Make sure every email has an offer that encourages your readers to take a next step