Tip for First-Time Business Owner - 2
Know what you do. Do what you know.
Don't start a business simply because it seems sexy or boasts large hypothetical profit margins and returns. Do what you love. Businesses built around your strengths and talents will have a greater chance of success. It's not only important to create a profitable business, it's important that you're happy managing and growing it day and day out. If your heart isn't in it, you will not be successful.