Free Marketing Ideas 4

Use hashtags!

Another free marketing tactic that can broaden your reach is to incorporate hashtags into your social media posts—on Instagram, Twitter, and TikTok for sure but also for Facebook and LinkedIn.

Broad or trending hashtags can help you reinforce your brand identity, but they should not be the only hashtags you use. More specific hashtags (sort of like long-tail keywords) are good for when you’re providing resources or advice.

Location-based hashtags are a must if you’re a local business. And don’t forget custom hashtags! Apply a mix of hashtag types in your posts so they can reach the people for whom they are meant.