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Strategy for Small Business 3

Hire and fire guided by your purpose, values, and mission

One of the core principles of your discussions is to hire and fire based on your company’s purpose, values, and mission.

If there’s an employee who does not share your purpose, values or mission—don’t hire them—no matter how smart they are. Every successful entrepreneur needs a motivated team that’s already bought-in, not sold-in, to the company’s vision.


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