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Strategy for Small Business 5

Focus on current customers

Acquiring new customers is important, but you must invest a large portion of your resources in your existing customers. Continue to nurture and build upon the relationships that you have established.

Customers who trust you will surely want to buy more from you. When you enable them to easily purchase additional products and services, you will find that it is much cheaper to sell to existing customers than it is to find a new customer.


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